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2019-10-08 05:57:45
Tips For Tooele Real Estate Buyers and Sellers
Buying & Selling TipsThis article outlining tips for real estate buyers and sellers is actually something that should be helpful to many agents as well as their clients. 

It's an article that we picked up on the website of one of our associates, Mike Sloan (yep, another family member in Real Estate) wrote an article about a nuance that is part of every real estate transaction. Mike has long been an advocate of this technique to help get to the bottom line faster and with better understanding on all sides.

In Real Estate there are always 2 buyers in every transaction

For many years in the real estate business I had never heard of this concept of 2 buyers for every transaction.

In most cases the seller does not realize that as soon as he receives an offer,at that point, he also becomes a buyer. When he rejects an offer he is saying ” I am willing to buy the property for that price or even more”.

I believe that if every party that is involved in the process of  buying and or selling a property would understand this concept more deals would be completed to everyone’s satisfaction.

Is This For Buyers or Sellers

When representing a potential commercial buyer/investor I learned to always spend time evaluating the property to help in establishing the potential value for that client. I am always trying to find out just what their objectives are and how the property might meet those objectives.

Things like What kind of return would they like – How much cash do they have – Are they looking to hold the property for a long time or do they want to flip it. This will help to determine a price that they are willing to pay.

This process will sometimes help to make an offer that can be justified in the buyers mind and reduce the number of offers and counter offers. It has been my experience that the more counter offer the more frustration for everyone and the less chance of a successful transaction, a win-win for all.

What most Tooele County sellers/owners don't understand is that they are in fact the second buyer. We as agents sometimes fail to explain this to them.

The Importance Of Listing For Right Price

It is important to list Tooele Utah property at as close to market value as we can in order to help the seller/owner achieve their goal of getting the property sold. Every seller that I have ever worked with would like to get as much for their property as they can. That is only human nature. But it is our job to ask the hard question – How much would you be willing to pay for this Tooele property. 

This conversation needs to happen during the listing process. In most cases this will produce a more realistic listing price and one that will be easier to defend. If a seller understands this concept before an offer has been presented it will speed up the process.

It is only right to say that in some cases the needs of both parties will not meet. Generally this will happen earlier in the process and allow all parties to move on to other opportunities.


Whether you are dealing with commercial or residential property this is a technique that will work.  Tools like this provide  more sales, more trouble free transactions. It will also give you the satisfaction of knowing that you have given your client the best possible representation. Try it. Even if you only get one additional sale this year it will be worth the time and effort.

I hope you enjoyed this big tip, and no matter whether you are a buyer, a seller or a Tooele Real Estate agent I hope it was helpful.

If you need more help, or would like to talk about how this concept could work for you. give me a call, Berna Sloan light hearted posts 435-840-5029.
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